Shopper Marketing and Category Lead (FMCG)

Location: Makati
Work Setup: On-site
Schedule: Monday to Friday

Job Overview

We are looking for a Shopper Marketing and Category Lead who can drive shopper-centric strategies, strengthen retail execution, and enhance category performance across key channels.

Key Responsibilities

• Develop shopper marketing strategies that align with brand and business objectives.
• Convert consumer and shopper insights into actionable retail programs.
• Lead trade promotions, activations, and in-store marketing initiatives.
• Collaborate with Sales teams to improve category performance and execution.
• Analyze shopper behavior and channel dynamics to identify growth opportunities.
• Track and evaluate trade marketing effectiveness.
• Develop category presentations and shopper-focused selling stories.
• Drive collaboration across Brand, Sales, and Trade Marketing teams.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Economics, or related field.
• Minimum of 5 years of relevant experience within FMCG or Beverage industries.
• Strong understanding of shopper behavior, category management, and retail marketing.
• Experience developing trade and shopper marketing programs.
• Excellent communication and analytical skills.
• Ability to influence stakeholders across multiple business functions.