Trade Marketing and Category Manager (FMCG)

Location: Makati
Work Setup: On-site
Schedule: Monday to Friday

Job Overview

The Trade Marketing and Category Manager will oversee category strategies, shopper engagement initiatives, and trade marketing programs to support business growth and strengthen retail execution.

Key Responsibilities

• Lead the development of category and channel strategies.
• Create annual trade marketing plans and promotional calendars.
• Manage in-store activation programs and retail execution standards.
• Conduct category reviews and identify business opportunities.
• Analyze trade investments and measure return on marketing activities.
• Develop insights-based recommendations to improve category performance.
• Coordinate with cross-functional teams to ensure program effectiveness.
• Support sales growth through shopper-focused marketing initiatives.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Economics, or equivalent.
• At least 5 years of experience in Trade Marketing, Shopper Marketing, or Category Management.
• FMCG or Beverage industry experience is required.
• Strong expertise in retail execution and trade analytics.
• Excellent presentation, planning, and leadership skills.
• Strong commercial understanding and business acumen.