Commercial Category Manager

BGC, Taguig | On-site | Mon–Friday

Role Overview

The Commercial Category Manager oversees category performance by integrating commercial strategy, innovation planning, and execution excellence. This role drives profitable growth through category analysis, stakeholder alignment, and successful market implementation of new initiatives.

Key Responsibilities

Commercial Management

• Lead category strategy development and execution across channels
• Monitor category sales, profitability, and overall business performance
• Analyze market trends, shopper insights, and competitor activity
• Prioritize commercial levers to maximize category growth and market share
• Manage category budgets and financial performance targets
• Align pricing and portfolio strategies with RGM and commercial teams

Stakeholder & Governance Management

• Influence leadership teams to support category priorities and investments
• Facilitate strategic alignment meetings with cross-functional teams
• Ensure smooth execution of category initiatives through structured governance routines
• Coordinate with regional and local stakeholders to align business priorities
• Drive collaboration between Marketing, Sales, and Operations teams

Innovation & Launch Execution

• Lead planning and execution of product commercialization initiatives
• Create launch plans, sales presentations, and product sell-in strategies
• Coordinate development of POSM materials and launch communications
• Ensure operational readiness including production, materials, and deployment planning
• Support system readiness and employee engagement activities for product launches
• Collaborate with channel teams on below-the-line (BTL) support programs