The Product Manager is responsible for driving the strategic and commercial performance of assigned pharmaceutical products across both prescription (ethical) and over-the-counter (OTC) segments. The role focuses on brand development, lifecycle management, marketing execution, and cross-functional coordination to support sustainable product growth and market competitiveness.

Key Responsibilities

1. Brand Strategy & Management

• Develop and implement brand strategies to drive growth and market share
• Manage both prescription and OTC product portfolios within assigned categories
• Ensure clear product positioning and differentiation in the market
• Monitor competitive landscape and identify growth opportunities

2. Marketing Execution & Campaign Management

• Plan and execute integrated marketing campaigns across multiple channels
• Support both professional (healthcare-focused) and consumer-facing marketing initiatives
• Align digital and traditional marketing activities to ensure consistent messaging
• Track campaign performance and optimize based on key marketing metrics

3. Product Launch & Lifecycle Management

• Lead planning and execution of product launches and relaunches
• Coordinate cross-functional teams including regulatory, medical, sales, and supply chain
• Manage product lifecycle activities including growth, maturity, and optimization strategies
• Support field implementation and gather market insights to refine strategies

4. Marketing Materials & Communication

• Develop product communication materials for internal and external stakeholders
• Translate clinical and technical information into clear marketing messages
• Support development of educational content for healthcare professionals and consumers
• Ensure accuracy and compliance of all promotional materials

5. Planning & Budget Management

• Develop annual marketing plans aligned with business objectives
• Manage assigned marketing budgets and ensure efficient resource allocation
• Track spending effectiveness and support ROI-based decision-making
• Provide regular reporting on brand performance and market trends

Qualifications

• Bachelor’s degree in Pharmacy, Marketing, Business, or related field
• 5 years of experience in pharmaceutical marketing or product management
• Experience in both prescription and OTC products is an advantage
• Strong understanding of marketing principles and product lifecycle management
• Experience in digital marketing is preferred
• Strong analytical, planning, and communication skills