Brand Development Manager (FMCG)

Location: Makati
Work Setup: On-site
Schedule: Monday to Friday

Job Overview

We are looking for a Brand Development Manager to drive brand growth, market expansion, and consumer engagement strategies. The successful candidate will work cross-functionally to ensure the successful execution of brand initiatives and achievement of business goals.

Key Responsibilities

• Develop and implement comprehensive brand growth strategies.
• Collaborate with Sales teams to create programs that support sustainable sales performance.
• Manage brand budgets, profitability, and portfolio development.
• Conduct market research and consumer analysis to support strategic decisions.
• Coordinate with agencies, distributors, and business partners on brand initiatives.
• Track brand performance and recommend improvements.
• Support product innovation and market expansion projects.
• Ensure consistency of brand messaging across all channels.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or related discipline.
• Minimum of 5 years of experience in FMCG brand management.
• Strong understanding of consumer marketing and brand development.
• Experience managing brand performance and business planning.
• Excellent communication and stakeholder engagement skills.
• Strong organizational and analytical abilities.