Senior CRM Analyst

  • Taguig, Metro Manila, Philippines
  • Full-Time
  • On-Site

Job Description:

Senior CRM Analyst

Location: Taguig
Work Set-up: On-site
Work Schedule: Monday to Friday

Job Responsibilities

  • Develop and optimize CRM strategies to drive customer acquisition, engagement, retention, and cross-selling initiatives.
  • Analyze customer behavior and transactional data to identify growth opportunities.
  • Create customer segmentation models for targeted campaigns and personalized experiences.
  • Monitor and evaluate CRM campaign performance and provide actionable recommendations.
  • Collaborate with Marketing, Sales, Risk, and IT teams to improve customer lifecycle management.
  • Maintain CRM data quality, integrity, and system effectiveness.
  • Identify and implement automation initiatives to improve efficiency.
  • Ensure CRM activities comply with data privacy regulations and industry standards.

Qualifications

  • Minimum 5 years of experience in CRM, customer analytics, or a related analytical role.
  • Experience working with online or digital products.
  • Proficiency in SQL, Python, R, or other programming languages.
  • Strong analytical, problem-solving, and stakeholder management skills.