The Creative Services Manager is a strategic leader responsible for driving the organization’s creative vision and brand execution across all marketing and communications platforms.

This role oversees the end-to-end creative function, ensuring that brand expression, visual identity, messaging, and content standards are consistently aligned with enterprise strategy. Acting as a key partner to Marketing, Communications, and senior leadership, the Creative Services Manager ensures all creative output strengthens brand equity, supports growth initiatives, and reinforces the organization’s market positioning.

Creative Leadership & Brand Stewardship

• Lead the development and execution of a cohesive, enterprise-wide creative strategy aligned to organizational priorities.
• Safeguard brand integrity across all internal and external communications channels.
• Elevate visual and content standards to reflect a modern, trusted healthcare brand.
  

Operational Oversight & Delivery Excellence

• Oversee the creative services function, including design, content development, multimedia, and production workflows.
• Establish structured intake, prioritization, and resource allocation processes to ensure timely, high-quality execution.
• Balance strategic initiatives with high-volume tactical deliverables in a fast-paced healthcare environment.
  

Cross-Functional Partnership

• Collaborate closely with Marketing, Digital, Communications, Clinical, and Executive teams to translate strategic objectives into compelling creative campaigns.
• Serve as a senior advisor on creative direction for major initiatives, service line promotions, recruitment campaigns, and community engagement efforts.
  

Innovation & Digital Enablement

• Drive innovation in digital storytelling, patient engagement, and multimedia experiences.
• Leverage emerging creative technologies and best practices to enhance audience impact and operational efficiency.
  

Team Leadership & Capability Building

• Build and mentor a high-performing creative team, fostering a culture of accountability, collaboration, and continuous improvement.
• Define performance standards, develop talent pipelines, and ensure scalability of creative capabilities.
  

Performance & Impact Measurement

• Establish metrics to evaluate creative effectiveness and brand consistency.
• Provide leadership with insights on campaign performance, engagement trends, and brand impact.
  

Requirements

• Bachelor’s degree in Marketing, Communications, Design, or a related discipline; advanced degree preferred.
• 8+ years of progressive experience in creative leadership, brand management, or integrated marketing within complex organizations.
• Proven track record leading in-house creative teams or agency partnerships at scale.
• Strong strategic thinking combined with hands-on understanding of design, digital content, and multimedia production.
• Experience operating in highly regulated or mission-driven industries preferred.