Brand Manager (FMCG)

Location: Makati
Work Setup: On-site
Schedule: Monday to Friday

Job Overview

We are seeking a dynamic Brand Manager to lead brand growth initiatives, manage portfolio performance, and execute strategic marketing programs. The ideal candidate has extensive FMCG experience, strong business acumen, and a proven track record in managing brand profitability and market expansion.

Key Responsibilities

• Develop and execute brand strategies to achieve business objectives and market growth.
• Manage brand P&L, budget allocation, and portfolio performance.
• Work closely with the Sales team to develop programs that drive sustainable sales growth and market penetration.
• Collaborate with internal and external stakeholders to strengthen brand presence and business performance.
• Lead product launches, marketing campaigns, and promotional activities.
• Analyze market trends, consumer insights, and competitor activities to identify opportunities.
• Ensure alignment of brand initiatives with overall business objectives.
• Prepare business reviews and performance reports for management.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of relevant experience in Brand Management within the FMCG industry.
• Experience managing food, beverage, snack, or consumer goods brands is highly preferred.
• Strong understanding of brand building, portfolio management, and P&L ownership.
• Excellent communication, presentation, and stakeholder management skills.
• Strong organizational and project management capabilities.