CRM Analyst

Location: Taguig
Work Set-up: On-site
Work Schedule: Monday to Friday

Job Responsibilities

• Manage and optimize the company's CRM platform to improve customer engagement and retention.
• Analyze customer data to identify trends, behaviors, and growth opportunities.
• Develop customer segments to support targeted marketing campaigns.
• Monitor and evaluate CRM campaign performance and provide actionable insights.
• Collaborate with Marketing, Sales, Risk, and IT teams to improve customer experience.
• Maintain data accuracy and integrity within CRM systems.
• Support automation initiatives to improve operational efficiency.
• Ensure compliance with data privacy regulations and CRM best practices.

Qualifications

• Minimum 5 years of experience in an analytical role.
• Experience working with online or digital products.
• Knowledge of coding languages such as SQL, Python, R, or similar.
• Strong analytical and problem-solving skills.
• Experience with CRM tools and customer data analysis.