BRAND LEAD | E-commerce (HYBRID)

Location: Taguig – BGC
Work Setup: Hybrid (4 days onsite, 1 day WFH)
Schedule: Morning Shift


Key Responsibilities

1. Strategic Leadership & Team Development

• Team Management: Lead, mentor, and upskill a high-performing team to meet and exceed brand KPIs.
• Cross-Functional Collaboration: Act as the central hub between Marketing, Operations, and Customer Service to ensure a seamless "Go-to-Market" execution.
• Resource Allocation: Manage budgets and team bandwidth to prioritize high-impact projects.

2. Commercial & Partnership Management

• Stakeholder Relations: Build and maintain influential relationships with brand principals, marketplace category managers (e.g., Shopee, Lazada, TikTok Shop), and social platform partners.
• Negotiation: Lead annual Joint Business Plans (JBP) and commercial agreements, ensuring favorable terms for visibility, rebates, and growth support.
• Performance Delivery: Take full P&L responsibility for assigned brands, ensuring top-line growth and bottom-line profitability.

3. Growth Marketing & Digital Strategy

• Omnichannel Execution: Oversee communication strategies, including onsite search, SEO, and social media integration.
• Performance Marketing: Collaborate on CPAS (Collaborative Ads) and performance-led campaigns to drive high-intent traffic.
• Livestreaming & Content: Direct the strategy for livestreaming sessions, ensuring content aligns with brand identity and conversion goals.

4. Data-Driven Insights & Operations

• Market Intelligence: Monitor SEA market trends and competitor movements to pivot strategies proactively.
• Analytics: Deep-dive into consumer behavior and sales data to identify white-space opportunities.
• Operational Excellence: Work closely with supply chain teams to oversee inventory health, forecasting, and fulfillment efficiency.

Candidate Requirements

Education & Experience

• Experience: Minimum of 5 years in Commercial Management, Category Management, or Brand Management within the e-commerce sector.
• Industry Focus: Direct experience in FMCG is highly preferred.
• Track Record: Proven success in scaling brands on major regional platforms (Shopee, Lazada, TikTok).

Technical Skills

• Data Literacy: Advanced proficiency in data analytics tools (Excel, SQL, or BI dashboards) to translate numbers into actionable narratives.
• Marketing Savvy: Strong grasp of digital marketing funnels (AWARE → CONVERT) and platform-specific tools (CPAS, Seller Center, etc.).
• Operations Knowledge: Solid understanding of supply chain logistics and inventory management.