Category Strategy and Shopper Insights Manager (FMCG)

Location: Makati
Work Setup: On-site
Schedule: Monday to Friday

Job Overview

We are seeking a Category Strategy and Shopper Insights Manager to lead category growth initiatives through data-driven decision-making, shopper understanding, and strategic collaboration across business functions.

Key Responsibilities

• Develop category and shopper strategies based on market trends and consumer insights.
• Lead category analysis, retail performance reviews, and business planning activities.
• Translate shopper data into actionable recommendations and growth initiatives.
• Develop channel-specific toolkits and trade marketing programs.
• Evaluate promotional effectiveness and optimize trade investments.
• Partner with Sales, Brand, and Commercial teams to align growth strategies.
• Facilitate business reviews and strategic planning sessions.
• Drive continuous improvement through insights and performance tracking.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Economics, Management, or related field.
• Master's Degree is an advantage.
• Minimum of 5 years of experience in Category Development, Shopper Marketing, or Trade Marketing.
• Strong experience in FMCG or Beverage industries.
• Expertise in category management, shopper insights, retail execution, and trade analytics.
• Strong analytical, strategic thinking, and stakeholder management skills.
• Proficiency in data analysis and business performance reporting.