CRM Data Analyst

Location: Taguig
Work Set-up: On-site
Work Schedule: Monday to Friday

About the Role

We are looking for a CRM Data Analyst to help improve customer engagement and business performance through data-driven insights. You will analyze customer data, optimize CRM strategies, and work closely with Marketing, Sales, and IT teams to support business growth.

Key Responsibilities

• Analyze customer data to identify trends, behaviors, and business opportunities.
• Develop CRM strategies to improve customer acquisition, engagement, retention, and cross-selling.
• Create customer segments for targeted marketing campaigns.
• Monitor CRM campaign performance and recommend improvements.
• Maintain data quality and accuracy within CRM systems.
• Collaborate with cross-functional teams to improve customer experience.
• Identify opportunities for automation and process improvement.
• Ensure compliance with data privacy regulations and company policies.

Qualifications

• Bachelor's degree in Business, Information Technology, Computer Science, Statistics, or a related field.
• Minimum of 2 years of experience in CRM, data analytics, or a similar analytical role.
• Experience working with online or digital products.
• Knowledge of SQL, Python, R, or other programming languages.
• Strong analytical and problem-solving skills.
• Experience with CRM platforms is an advantage.